VeChain is being used by an Australian custom shoemaker to verify the authenticity of its licensed Nike shoes.
VeChain, blockchain based traceability platform, will be used to power the issuance of a limited edition run of licensed Nike Air Max 1 shoes.
On June 24, Australian shoemaker, Chase Shiel, and retailer, The Kickz Stand announced to have partnered to produce a limited run of sneakers. These are based on Stussy’s SB Dunk shoe that was launched in 2005. The shoes will go on sale from 28th of June and will be sold exclusively through Chase Shiel’s website.
VeChain authenticates Custom Footwear
The Kickz Stand announced that on June 24, the limited Air Max 1-inspired shoes will be released. In the tweet, it emphasised that shoes will be traced using VeChain’s ToolChain Suite and Thor Blockchain.
This Australian custom shoemaker first revealed that they have partnered with VeChain in November 2019. It tweeted that the traceability platform would be used to prove authenticity and fight fake products.
Chase Shiel’s shoes will be shipped with Vechain’s tracking chip, that will allow retailers and customers to access detailed information about the product by scanning a QR code.
VeChain Expands Food Tracing
In the beginning of June, VeChain announced partnerships with Walmart subsidiary and Sam’s Club, premium shopping chain and the Shenzhen Yuhongtai Foods Company.
The partnership with Sam’s Club will see a modified version of ToolChain which is employed to track a variety of food products across their supply chain for Sam’s Club. On the other hand, ToolChain will be used to track pork products for Meijiada Fresh Foods, Yuhongtai’s retailer.